Gleaming insights from a facebook marketing professional!

In this article Daniel Tan and Phil Benham, the developers and faces behind the evolutionary FB X-Tab system for Facebook Fan Page creation and marketing, give their insights and thoughts on several topics close to any social media marketer’s heart, revealing in depth how to do facebook marketing. In this current day and age where the Internet is increasingly becoming an enormous social network, social media platforms are increasingly playing a  more and more visible role in businesses’ efforts to promote, brand and market their products to consumers. Why pick Facebook over, say, Twitter or Youtube?

“Any online marketer (their own product, affiliate marketing, or consultants for local businesses) should use Facebook as a marketing platform because of it singular popularity among Internet users! In most cases, it could make sense for users to not market anywhere else online except FACEBOOK! The Internet is evolving into a social network…The best question to answer is this: Show me why I WOULD NOT use Facebook to market online!”

However, many local area businesses, perhaps not having the technical expertise and know how, are faced with the prospect of hiring outside developers, which may cost thousands of dollars. Surely, there is an alternative way of getting professional, quality services or tools without having to pay bucketloads of cash? Also, for independent, free-spirited social media consultants or marketers like ourselves, is there a more efficient way of conducting our business with a smaller budget without impacting on the client’s Facebook Fan Page performance or bottom line?

“I know that marketing to local businesses is a huge market in any city around the world. What I have done is give those local business consultants a way to dazzle their clients by being able to give clients all of the cool ways to enhance their Facebook Pages without having to hire developers and spending thousands of dollars per client!”

“This is why me and my team have developed FB X-Tab.The most important feature of FB X-Tab is that there is a true collection of Facebook Marketing tools. We do not feature ONLY Facebook apps or a WordPress plugin for serving Facebook Pages or WP Themes or HTML templates…we provide ALL of these things! And not just a set amount…each month we will be giving members new tools to put in their arsenal of Facebook Marketing toolbox! New wordpress themes, new Facebook Apps, updates and new shortcodes to the wordpress plugin, and finally new HTML templates! One super important feature of the WordPress Plugin is that it allows users to host an unlimited number of Facebook Pages from ONE wordpress installation WITHOUT affecting the user’s CURRENT THEME! In our case, we use OptimizePress and host a number of Facebook Pages without using our theme…”

There has been some debate as to the efficiency and effectiveness of certain tools out on the market right now. While all strive to deliver the best experience and performance for their users, there are certainly cases where the cost of the tool is not justified, or the tool did not live up to expectations. What is Daniel’s take on this particular issue?

“Any Facebook tool or system does not solve problems marketers face. The problem is not the tool, but rather how you use it! I can give you the best tools in the world, if you do not use them correctly, you will not be successful. We simply make it easier to create a presence on Facebook and implement Facebook functionality into Facebook Pages.”

Daniel has even created a term for the new brand of pioneers that are rising up to face the daunting challenges of Facebook marketing. They are called NFOs, News Feed Optimizers. NFOs are an entirely new breed on the social media marketing scene, and they are bravely forging a path where no other Internet marketer has ever tread before. They will need a reliable solutions provider to help them on this unfamiliar journey, and Daniel has provided just that in the form of FB X-Tab. He also understands that a vibrant, experienced and active support team is essential for this purpose.

“FB X-Tab will be around for a long time and will be continually updated with so much material for years to come. As Facebook changes, we will ensure our members have the tools to be current and not have to worry with developers and/or the changes Facebook makes. We change with Facebook!”

“I also have information that I will give our members about Facebook such as Facebook SEO or “Edgerank” and mistakes that Facebook Marketers make and how to avoid them…I will also be teaching how to inspire interaction and manage Facebook Pages.”

Any final thoughts?

”FB X-Tab is best distinguished by the ability for users to add our applications to an unlimited number of pages with an unlimited number of fans! Most other application providers limit by number of Facebook pages or number of fans.”

Thanks Daniel for all the excellent insights! See FB X-Tab in action.